Google Professional Certificate in E-Commerce and Digital Marketing
Prepare for a new career in the quickly growing fields of e-commerce and digital marketing in less than six months; no prior education or experience is required. Companies today more than ever need talent in digital marketing and e-commerce since 86% of business leaders think that this will be the most important route to growth. With an average entry-level salary of $71,000, there are over 116,000 open positions in digital marketing and e-commerce in the US. You will gain in-demand skills that will equip you for an entry-level role during this program, including how to use Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. Along with receiving instruction from Google subject-matter experts, you will also have the chance to build your own portfolio to show potential employers, which will include projects like customer profiles and social media calendars.
Seventy-five percent of certificate holders report a positive employment outcome (e.g., a raise, promotion, or new job) within six months of graduation.
- To see all of Google’s career certifications, see this link.
- This program does not contain any private information.You can read the official manual to learn more about all the features of Google Search.
- The United States’ Light castTM Jobs for 2024 (January 1, 2024–December 31, 2024)
- The United States 2022 program graduate survey claims that
Project for Applied Education:
- Through over 190 hours of instruction and practice-based assessments, this curriculum simulates actual e-commerce and digital marketing scenarios that are critical to success in the workplace. Staff members with relevant experience at Google produced the really captivating content.
- You will get knowledge on how to develop digital marketing and e-commerce strategies, measure and disseminate marketing data, construct e-commerce sites, assess e-commerce performance, and foster client loyalty. Using digital marketing channels like email and search, you will also learn how to attract and retain customers.
- You will learn how to use common tools and platforms needed for an entry-level position through a combination of videos, tests, and practical exercises. Learn specific talents that are in high demand right now by businesses.
- You will discover how to use several platforms and applications, including Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter.
What you’ll find out:
- Gain the skills necessary to land an entry-level job by learning the fundamentals of digital marketing and e-commerce.
- To attract and engage customers, use digital marketing channels like email and search.
- Analytical tools can be used to assess marketing effectiveness and offer insights.
- Establish online shops, monitor online performance, and improve customer retention.
Prepare to work as a digital marketing specialist.
- Use Google to receive lessons at the expert level.
- Display your proficiency with technology.
- Obtain an employer-acceptable Google certificate.
